National Mission for Clean Ganga Calls for a Creative Pitch
Published on by Water Network Research, Official research team of The Water Network in Academic
National Mission for Clean Ganga has called for a multi-agency creative pitch for its upcoming Clean Ganga campaign, confirmed industry sources.
India’s top agencies like Ogilvy & Mather, JWT, Dentsu Impact are participating in the pitch.
The pitch was called in April and the first round of pitch has already happened, said industry sources. This particular pitch campaign is pegged to be the government of India’s one of the biggest campaigns. World Bank is also associated with the government for the Clean Ganga campaign.
Also, it is for the first time that the government will formally appoint an agency for the Clean Ganga campaigns. The campaign would be a 360-degree mandate.
As part of its on-going 'Clean Ganga' mission, the Centre approved 20 additional projects worth nearly Rs 1,900 crore for Uttarakhand, Uttar Pradesh, Bihar, Jharkhand and Delhi. These projects were approved by the executive committee (EC) of the National Mission for Clean Ganga (NMCG) on March 2, 2017.
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Taxonomy
- Decontamination
- Contaminant Removal
- Business Strategy
- River Studies
- River Engineering
- River Restoration
3 Comments
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It should clean Bagmati from Kathmandu to clean Ganga because it begins from Kathmandu.
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Q Progress report needed for all. Simple % of completion one page pdf type format. All projects should start with no extras. This slows progress due to many who are needed to sign change orders. Start project Number and cost. Projected time 100% complete and STP in operation. Be very careful not to start too many projects at one time and have budget changed. The worst case to have ten projects started and run out of funds and have five projects 50% complete. It may be wise to start projects you are sure can be done on time and STP in operation, contractor paid and everyone happy. Training of Sewage Treatment Plant Operators should be on site one month before. Another reason for job to be done on schedule. Q Progress reports should also be on time. Engineers, Sewage Treatment Plant Operators, students of all levels, and working men and women. Good luck.
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Laudable but it also proves that NMCG has doubts about Indian's capability to present innovative solutions where as the facts remain that Govt. Organs don't have record and guts to do anything innovative and challenging.. Rotating responsibilities and work is exhibit in plenty. Govt. can not take bold measures to attempt anything that is immediate and has visible results but wait for STPs to be in place which should have been operational 3 to 8 years back and would take atleast 2 to 4 years to get constructed if awarded now.